The New Rules of Business
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Treating your customers well is no longer enough. The new rule is: employees too have to be treated well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend your money on advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own advertising.
New-age companies such as Amazon and Flipkart, Uber & Ola, and Netflix, among others, are dismantling the old rules of business and installing new ones in their place.
‘The New Rules of Business’ unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book of incredible insights.